Does this mean you only write about "Britney Spears without her clothes on"?
targets and metrics for growth were key for Guardian, just as they were for small online only sites like The Mark and, in its younger days, Gawker.
Well, no, it means that you are aware and engaged with your audience
The Guardian broke the phonehacking story--how could only one journalist know about this issue? No one else in the British Media wrote about it because their paper was owned by Rupert Murdoch, or they were perhaps wary of the practice...
So if you are stuck in the "echo chamber" of the BBC and the daily paper, you miss these kinds of stories
Find what people are interested in, find out what they are searching for on the net, and do stories on it.
Where's the focus and depth in social media for coverage of Middle East? Just look at the hashtags. Newspapers don't have that level of focus and depth.
The idea that paying attention to metrics, and what people are interested in, is undercutting journalism is plain wrong--it is the view of "legacy" business models.
mistakes: could have innovated more and quicker, realized later on that risk was not in digital but in legacy business (high cost, print readership might not go up)
Even if you don't know what is going to happen in a "legacy business," you do know what is happening now--you are losing money. So how much energy should you put into making a broken model work for you?
Later, Bell integrated print and digital--this is very hard to do without serious renovations.
the physical architecture of the workspace must be designed with digital production in minde
But the jury is out on convergence in newsrooms
don't underestimate the ability of a new office space to change direction of the business model and content quality. Couldn't agree more.
Integrated newsrooms can mean you lose your "digital nativity"
integration of institutional and digital in the newsroom.
Your digital journalists get what she calls "explanation fatigue"--when a non digital editor starts asking for "a flash interactive of a village", you have explanation fatigue
explanation fatigue - when an editor just doesn't get digital.
Digital journos get asked for things that are irrelevant, and end up fleeing to purely digital newsrooms
Emily Bell on moving to the Columbia Journalism School: "I'm very old for the digital world, but very young for faculty"
A university is a great place for experimentation.
Looking for computer science grads to grapple with privacey, protecting sources, realtime publishing, authority, quality--journos and computer people have some similar interests
Tow Center--wants to be a forum that doesn't just worry about journalism, but about the issues around communicating information to a wide audience
this means converging skills
The goal of journalism is to bring together the skills that will make journalism robust in the future, and to sustain and promote democracy
What about the money? Well, you need a purpose, a mission to sustain and promote democracy #samaracda
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First Question: Andrea Campbell from BNN
What about the money? The Guardian is losing money